Happiness, in every stitch!

Clothing has come a long way, from being an essential to becoming a state of mind. So, if happiness ever had a DNA, one of its vital components would definitely be the stitch that defines clothing. For Sweet Dreams, it’s just that. Every creation of ours has all that it takes for its wearer to smile and say a resounding hello to happiness!

Congratulations, it’s a Happy Baby!
In 1989, Bhavnagar, Gujarat, a baby was born. The Ruparelia Brothers of SD Retail Pvt Ltd named it 'Sweet Dreams'. A pioneering brand in Sleep clothing was born.

State-of-mind meets State-of-the-art
Keeping happiness as the state-of-mind, today, four state-of-the-art manufacturing units keep weaving a wide variety of happy reasons for consumers to keep smiling. What’s more, the present top line of SD Retail Pvt Ltd has crossed over INR 200 crore in the year 2015.

Spreading more and more Happiness
Powered by a strong presence in over 5000+ prominent traditional retail stores, 20+ Large Format Stores and fast growing in all Online Marketplaces, Sweet Dreams is currently the leading Sleep and Home Clothing brand of the country. Its modern retail reach includes some of the best known names like Shopper’s Stop, Lifestyle, India Bulls, Central MBO, Spencers and it also boasts of a striking brand visibility in UAE, East Africa and other emerging markets.

The Happy Recognitons
Sweet Dreams trendseeting collections are designed in-house by a competent team of fashion designers. This is backed up further by an even stronger Marketing & Sales team, assisted with merchandising, production, quality control, sourcing and logistics departments. Sweet Dreams has bagged numerous awards for Product Innovation, Quality and Value Pricing.